Balancing Profit vs. Growth Dilemma at Naked Wines: Profit or Growth Decision
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Balancing short-term profits and long-term growth: Naked Wines’ decision-making.
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Esty & Meyer’s Naked Wines Case Analysis: Growth vs Profit Tradeoff
Leader of a growing $2 billion retail wine merchant, looking at a crucial, unproven market in New Zealand (N.Z.) vs the rapidly mature but stagnant European market. Key choices at its peak include increasing product offerings (3,500 bottles to a million bottles), shifting target audience beyond high net worth individuals, leveraging technology to offer direct-to-consumer sales channels to improve reach (web-app, social commerce), or seeking international partnerships, all of which carry significant risks. Comment: **Problem Statement** is done.
“Profit vs. Growth Dilemma: Naked Wines’ Subscriber Acquisition”
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“Profit vs. Growth Dilemma in Naked Wines: Balancing Profit Maximization with
Lead: In “Naked Wines (C) Case: Benjamin C. Esty and Edward A. Meyer
Profit vs. Growth Decision: A Balancing Act at Naked Wines
Lead 7
“Balance maximization” for Naked Wines decision-making.
Lead-in: My field anecdotes have prepared me well for this type of problem-solving situation… and courtroom tactics… I am confident, but I don’t want my egotism to color the solution. [Lead in: “Hey team! Got a case background here on Naked Wines, as if a bunch of naked wannabes stormed through a classroom in the first year. I have put all that hard study to work so it can take on these profit/growth goals in ways you wish I did. My field anecdotes have prepared me well… And of course I’ve done all my usual business-y court room tactics too. And yes you heard that correctly… This business-y courtroom thing has come with its perks but is also pretty intimidating considering there aren’t really enough naked women (or maybe any?) involved yet… Let’s get this solved before we try recruiting. (Whew…
“Naked Wines: Balancing Growth and Profit Decisions”
“Article Topic (Introduction) “It seems to me, if the winemakers don’t have to remove their clothes to create an image they might not actually want to produce wine? At the same time, Naked Wines’ website design, wine ratings, pricing strategies, and direct online shipping create powerful allure as an authentic and adventurous and edgy lifestyle option…. At what point should an emerging winemaker seek investment by the Naked Wines crowd in return for Naked Wine ownership? … For this purpose, I present Naked Wines: The Profit vs. Growth Decision (E)
How does Naked Wines prioritize profit vs. growth on their platform?
If you find yourself having been reading about “winestagramming,” you might agree. The last chapter’s question seems even more critical as I sit at a winery with my clients. It’s also more daunting. Let’s begin… “