“ANKA’s transition from e-commerce to social commerce: Sarah Boyd’s perspective on African goods
[15-year ANKA is shifting its emphasis, seeking
“Mikael Samuelsson and Sarah Boyd discuss the shift towards social commerce in the e-commerce market in C
As a student preparing my presentation, I have analyzed ANKA using various business tools
“Moving African commerce to online social networks: Insights by Mikael Samuelsson and Sarah Boyd.”
Case Summary/Context
1: Anka
How Mikael Samuelsson’s Shift to Social Commerce in Cote d’Ivoire is Influencing
> I have recently written an overview about an African consumer e-commerce website and presented the context and case for a local SGB business owner interested in improving his e-commerce model in Cote D’ivoire . The owner has expressed frustration that while business-to-consumer is relatively competitive in e-commerce (for example, in comparison to e-commerce for other types of consumer products across West Africa), the social commerce side of things (the selling of these products socially on Instagram, for example) seems outdated compared to other emerging markets. > As an e-commerce strategist I will use my knowledge from working on consumer e-commerce projects in Africa as a resource for the article. For my part, in my last blog , where I discuss the latest social commerce phenomenon, Boyd argues that these changes and the increasing relevance of platforms such as Instagram should trigger an opportunity to leverage this space as a new market for Côte d’Ivoire -based consumers. As she writes,
“Moving Beyond eCommerce: Harnessing the Power of Social Commerce for African Goods in Cote d
“My Political hot take as a digital marketing professional
In the course of digital marketing, I’ve learned two things. First and foremost is how
“African social commerce shift in Cote d’Ivoire: Anka and Mikael Samuelsson embrace
My experience has led me to a realization that despite their convenience and low price point, the convenience is ultimately more valuable than
Evolving e-commerce to social commerce: African goods in Cote d’Ivoire through ANKA
CaseBackground Context
AKA, a new company formed after two business consultants noticed a large market gap in their African countries, where traditional products were becoming increasingly popular on e-commerce platforms due to globalization and technology advancements. These products are often associated with their culture
However, despite the rising demand and growing profits through Ecommerce they have realized their current model does not fully utilize that opportunity that this demand represents, hence need to explore new opportunities. Therefore
The case study examines whether Mikael Samuelsson can recommend
Implementation Plan A short/medium term plan could
Stepping to explore
“ANKA’s e-commerce shift towards social commerce for African goods in Cote d’Ivoire
Sarah Boyd is an Assistant case study writer for SBP
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* This page is a **guide on case studies** specifically how you are required
“Evolving e-commerce in Cote d’Ivoire towards social media-driven social commerce for African
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