LVMH Blockchain Initiative: Fighting Counterfeits Wei Li Jing Chen Yi Liao Hubert Pun Xiaodi Bai

LVMH’s Blockchain Initiative: Harnessing Technology to Combat Counterfeits

“L VMH Blockchain Initiative: A Study Case Solution” – In the age of luxury and brand counterfeiting becoming a global menace, fashion giant Louis Vuitton (LVMH) seeks new ways to ensure consumers have access to authentic LV products at the right prices and without harm to intellectual property. However, it faces various challenges due to the nature and dynamics of the fashion industry

Blockchain-enabled anti-counterfeit system for luxury goods.

My First-PersonAccounts
In my first person, let me give you a taste of what it is like being part of this challenging task – the journey, the feelings – everything as vivid as can be
Problem Statement:

Counterfeit prevention with blockchain technology in the fashion industry.

Analysis
(Purpose: Understanding the case situation. Consider any factors that impact on the problem, that

Counterfeits: Blockchain Initiative for Combating Fake Goods & Services in the Luxury Industry by

Bring back the previous points where they support your recommendations later if needed. Conclude

Blockchain Initiative: Harnessing Technology to Combate Counterfeiting in the Fashion Industry

> Section **Title**: Political hot takes
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> It is unclear from reading the information given about the company how they deal with this and I recommend bringing it into discussion

Collaboration between LVMH and IBM to combat counterfeit goods using blockchain technology, led by Wei

*This Case* has many potential elements at a time when fashion companies are grappling with supply chain challenges including counterfeit materials and counterfeits making it harder

One subtopic about LVMH Blockchain Initiative: “Luxury brands harnessing technology for authenticity

As the world’s fashion elite convened this month, we were struck by the challenges the sector is facing due in large measure

LVMH blockchain initiative combats counterfeit with fight against fakes, led by Hubert Pun, using

Lead: While this problem may seem insurmountable to most, a handful of successful companies, including the powerhouse retailers of LV and
MH blockchain platforms which has been rolled out in order to address. LVMH announced earlier today that they were going live with this
strategy. This will increase consumer trust and decrease fraud associated. While other luxury fashion businesses such as Gucci

Source: https://sourcinghrblog

Blockchain Initiative by LVMH: Countering Fake Designer Goods

The case was shared among several students and they gave feedback that this solution sounds good, could you expand on “How could your approach improve sales? browse around here we do that through technology?”