An evaluation of Loctite's decision to introduce Managing Knowledge At Booz Allen Hamilton Knowledge On Line And Off A Executive Summary, its new immediate adhesive dispenser has actually heighted the reality that the dispenser would not be complementing the company's existing line of product. The fact that Loctite is a leader in instant adhesives and operates in a market which has low price sensitivity indicates that using a low priced adhesive under Loctite's name would just be lowering the business's revenue in the long run. With hazards of sales cannibalization and sales of Loctite's luxury dispenser's being threatened by the brand-new possible launch, Loctite does not have a valid argument for releasing Managing Knowledge At Booz Allen Hamilton Knowledge On Line And Off A Executive Summary other than the truth that the prototype of the brand-new creation has been developed and is ready to be released under the company's name.
A recommended marketing mix in case the business decides to proceed with the launch suggests the rate to be listed below $250 with the product being targeted at a niche segment such as that of the 'motor vehicle repair work' so that the company does not end up losing the marketplace share of its high-end designs to Managing Knowledge At Booz Allen Hamilton Knowledge On Line And Off A Executive Summary because of the product's low cost. Circulation through distributors is recommended according to the marketing mix rather than going with the sales group since the cost of each sales call is $120 which would not be a financially possible move for a low cost item. A promotional campaign can not be eliminated from the marketing mix given that the initial awareness has to be developed in order to connect to prospective clients in the targeted sector.