An evaluation of Loctite's choice to release Saint George Triangle A Multi Party Simulation The Stakeholders Saint George Leisure Capital Group Executive Summary, its new immediate adhesive dispenser has heighted the reality that the dispenser would not be complementing the company's existing line of product. The truth that Loctite is a leader in immediate adhesives and runs in a market which has low price level of sensitivity suggests that offering a low priced adhesive under Loctite's name would just be minimizing the business's income in the long run. With dangers of sales cannibalization and sales of Loctite's luxury dispenser's being threatened by the new possible launch, Loctite does not have a legitimate argument for introducing Saint George Triangle A Multi Party Simulation The Stakeholders Saint George Leisure Capital Group Executive Summary other than the truth that the model of the new development has actually been developed and is ready to be released under the business's name.
A suggested marketing mix in case the company chooses to go ahead with the launch advises the cost to be below $250 with the product being targeted at a niche section such as that of the 'motor vehicle repairs' so that the business does not end up losing the market share of its high-end designs to Saint George Triangle A Multi Party Simulation The Stakeholders Saint George Leisure Capital Group Executive Summary because of the product's low cost. Distribution through distributors is recommended according to the marketing mix rather than opting for the sales group given that the expense of each sales call is $120 which would not be an economically practical move for a low cost item. A promotional campaign can not be removed from the marketing mix because the initial awareness needs to be created in order to reach out to possible clients in the targeted sector.