An evaluation of Loctite's choice to launch Tailored Trade Dealing With The World As It Is Executive Summary, its brand-new immediate adhesive dispenser has heighted the truth that the dispenser would not be complementing the company's current line of product. The fact that Loctite is a leader in instant adhesives and runs in a market which has low price sensitivity suggests that providing a low priced adhesive under Loctite's name would just be minimizing the company's income in the long run. With hazards of sales cannibalization and sales of Loctite's high end dispenser's being threatened by the new possible launch, Loctite does not have a valid argument for releasing Tailored Trade Dealing With The World As It Is Executive Summary other than the fact that the prototype of the new development has actually been developed and is ready to be launched under the business's name.
A suggested marketing mix in case the company decides to go on with the launch recommends the cost to be below $250 with the product being targeted at a specific niche sector such as that of the 'motor vehicle repair work' so that the business does not end up losing the marketplace share of its high-end designs to Tailored Trade Dealing With The World As It Is Executive Summary because of the item's low cost. Circulation through suppliers is recommended based on the marketing mix instead of opting for the sales group considering that the cost of each sales call is $120 which would not be a financially practical move for a low cost product. An advertising project can not be eliminated from the marketing mix given that the initial awareness needs to be developed in order to reach out to potential customers in the targeted sector.