An evaluation of Loctite's decision to introduce Activity Based Management At Ws Industries B Executive Summary, its new instantaneous adhesive dispenser has heighted the reality that the dispenser would not be matching the business's present line of product. The truth that Loctite is a leader in immediate adhesives and runs in a market which has low price level of sensitivity shows that offering a low priced adhesive under Loctite's name would only be decreasing the company's earnings in the long run. With threats of sales cannibalization and sales of Loctite's luxury dispenser's being threatened by the new prospective launch, Loctite does not have a valid argument for launching Activity Based Management At Ws Industries B Executive Summary besides the truth that the model of the new creation has been developed and is ready to be released under the business's name.
A recommended marketing mix in case the company chooses to go ahead with the launch suggests the price to be listed below $250 with the product being targeted at a niche segment such as that of the 'motor vehicle repairs' so that the company does not wind up losing the marketplace share of its high-end models to Activity Based Management At Ws Industries B Executive Summary because of the product's low cost. Distribution through distributors is recommended as per the marketing mix rather than selecting the sales team since the expense of each sales call is $120 which would not be an economically feasible move for a low cost item. A marketing project can not be removed from the marketing mix given that the preliminary awareness has to be produced in order to connect to potential clients in the targeted section.