As far as the political and legal factors are concerned, the entire film industry is impacted by the danger of piracy which could potentially bring about an unfavorable impact on the general revenue of the film industry. Having said that, copyright laws provide protection to the film industry in terms of dissuading piracy.
While the legal and political environment offers defense to movie makers, globalization and advancement of technological aspects have actually increased legal difficulties such as ease of piracy and violating copyright rights.
It needs to be noted that movies become part of the show business while expense on any type of entertainment is essentially an optional cost which is more or a high-end instead of a requirement. However, we take a look at the comparison of the GDP trend with the pattern in demand for movies, we can see that the two are not directly proportional suggesting that any modification in GDP development does not always bring about a modification in this specific entertainment.
As far as the social-cultural aspects are worried, it needs to be kept in mind that the 70% of IMAX audiences are between the ages of 19 and 56 which permits a lot of diversity when it comes to opting for a specific section. Furthermore with majority of the audiences being college or university students with an average home earnings of $70,000, the buying power of the target market shows possibilities of increasing viewership.
With aspects such as 'parents revealing an interest in their kids's choice of home entertainment' and 'greater purchasing power in homes' due to both parents contributing towards the family income, we can see that the home entertainment organisation has a great deal of capacity for market gamers.
While technological aspects have actually contributed towards decreasing the cost of entertainment with the intro of multimedia, truth based entertainment, home theatres, cable television networks, the pressure on theatres has actually increased in term of making the theatre experience richer for customers in order to make it more appealing than viewing films at home. In addition, while developments have contributed towards the risk of 'piracy' they have likewise contributed towards ease of saving and distributing films.