As far as the legal and political factors are concerned, the entire movie industry is affected by the threat of piracy which might potentially produce a negative effect on the general income of the movie market. Having stated that, copyright laws use protection to the movie industry in terms of dissuading piracy.
While the legal and political environment uses protection to film makers, globalization and development of technological aspects have increased legal difficulties such as ease of piracy and breaching intellectual property rights.
It needs to be kept in mind that films become part of the show business while expenditure on any form of home entertainment is essentially an optional expense which is more or a high-end instead of a requirement. Nevertheless, we look at the contrast of the GDP trend with the trend in demand for films, we can see that the two are not straight proportional recommending that any modification in GDP development does not necessarily bring about a change in this particular entertainment.
As far as the social-cultural aspects are worried, it ought to be noted that the 70% of IMAX viewers are in between the ages of 19 and 56 which enables a great deal of diversity when it pertains to going with a particular sector. Furthermore with majority of the viewers being college or university students with an average home income of $70,000, the acquiring power of the target audience shows possibilities of increasing viewership.
With elements such as 'parents revealing an interest in their children's choice of home entertainment' and 'higher purchasing power in homes' due to both parents contributing towards the home earnings, we can see that the home entertainment business has a lot of potential for market gamers.
While technological aspects have actually contributed towards decreasing the expense of home entertainment with the introduction of multimedia, truth based entertainment, home theatres, cable television networks, the pressure on theatres has actually increased in term of making the theatre experience richer for customers in order to make it more appealing than watching movies in the house. Additionally, while developments have contributed towards the risk of 'piracy' they have actually also contributed towards ease of keeping and distributing movies.