An evaluation of Loctite's choice to launch Analyst Conflicts A Resolved Executive Summary, its new immediate adhesive dispenser has actually heighted the truth that the dispenser would not be complementing the business's present line of product. The reality that Loctite is a leader in instant adhesives and runs in a market which has low price level of sensitivity shows that offering a low priced adhesive under Loctite's name would only be minimizing the business's revenue in the long run. With hazards of sales cannibalization and sales of Loctite's high end dispenser's being threatened by the new possible launch, Loctite does not have a valid argument for releasing Analyst Conflicts A Resolved Executive Summary other than the fact that the model of the new creation has been developed and is ready to be released under the company's name.
A recommended marketing mix in case the business decides to go ahead with the launch recommends the price to be listed below $250 with the product being targeted at a niche segment such as that of the 'motor vehicle repair work' so that the business does not end up losing the market share of its high-end models to Analyst Conflicts A Resolved Executive Summary because of the product's low cost. Distribution through suppliers is suggested according to the marketing mix instead of selecting the sales team given that the cost of each sales call is $120 which would not be a financially possible move for a low cost product. A promotional project can not be eliminated from the marketing mix given that the preliminary awareness has to be created in order to reach out to prospective clients in the targeted section.