An assessment of Loctite's choice to introduce Analyzing Edison Schools Inc A Executive Summary, its brand-new instant adhesive dispenser has actually heighted the truth that the dispenser would not be complementing the business's current product line. The fact that Loctite is a leader in immediate adhesives and runs in a market which has low price sensitivity indicates that using a low priced adhesive under Loctite's name would just be decreasing the company's earnings in the long run. With risks of sales cannibalization and sales of Loctite's luxury dispenser's being threatened by the brand-new possible launch, Loctite does not have a legitimate argument for launching Analyzing Edison Schools Inc A Executive Summary besides the fact that the prototype of the new invention has been established and is ready to be introduced under the company's name.
A recommended marketing mix in case the company decides to go ahead with the launch recommends the cost to be listed below $250 with the product being targeted at a specific niche section such as that of the 'motor vehicle repair work' so that the company does not end up losing the market share of its high-end models to Analyzing Edison Schools Inc A Executive Summary because of the item's low cost. Circulation through distributors is suggested as per the marketing mix rather than choosing the sales group since the cost of each sales call is $120 which would not be an economically practical move for a low cost product. An advertising campaign can not be gotten rid of from the marketing mix considering that the preliminary awareness needs to be produced in order to connect to potential customers in the targeted section.