An evaluation of Loctite's decision to release Ashland Oil Inc Trouble At Floreffe C Executive Summary, its brand-new instantaneous adhesive dispenser has actually heighted the fact that the dispenser would not be matching the company's existing product line. The fact that Loctite is a leader in instantaneous adhesives and runs in a market which has low price sensitivity indicates that offering a low priced adhesive under Loctite's name would only be reducing the company's revenue in the long run. With risks of sales cannibalization and sales of Loctite's luxury dispenser's being threatened by the brand-new potential launch, Loctite does not have a valid argument for releasing Ashland Oil Inc Trouble At Floreffe C Executive Summary aside from the reality that the prototype of the new development has been developed and is ready to be released under the company's name.
A recommended marketing mix in case the company decides to proceed with the launch recommends the cost to be listed below $250 with the item being targeted at a niche segment such as that of the 'automobile repairs' so that the company does not wind up losing the marketplace share of its high-end models to Ashland Oil Inc Trouble At Floreffe C Executive Summary because of the product's low cost. Circulation through distributors is suggested according to the marketing mix rather than opting for the sales team given that the expense of each sales call is $120 which would not be an economically practical move for a low cost item. An advertising campaign can not be removed from the marketing mix given that the preliminary awareness has to be produced in order to connect to prospective customers in the targeted segment.