An assessment of Loctite's decision to launch Ashland Oil Inc Trouble At Floreffe D Executive Summary, its new instantaneous adhesive dispenser has actually heighted the truth that the dispenser would not be complementing the company's current line of product. The reality that Loctite is a leader in instantaneous adhesives and runs in a market which has low price level of sensitivity shows that using a low priced adhesive under Loctite's name would only be minimizing the company's earnings in the long run. With risks of sales cannibalization and sales of Loctite's high-end dispenser's being threatened by the brand-new possible launch, Loctite does not have a legitimate argument for launching Ashland Oil Inc Trouble At Floreffe D Executive Summary aside from the truth that the prototype of the new innovation has been established and is ready to be released under the company's name.
A recommended marketing mix in case the company decides to go ahead with the launch advises the cost to be below $250 with the product being targeted at a specific niche segment such as that of the 'automobile repairs' so that the company does not wind up losing the market share of its high-end designs to Ashland Oil Inc Trouble At Floreffe D Executive Summary because of the product's low cost. Distribution through suppliers is recommended as per the marketing mix rather than selecting the sales team because the expense of each sales call is $120 which would not be a financially possible move for a low cost item. A marketing project can not be removed from the marketing mix because the initial awareness needs to be produced in order to connect to potential clients in the targeted segment.