An examination of Loctite's choice to release Atlantic Energy Delmarva Power And Light A Executive Summary, its brand-new instantaneous adhesive dispenser has actually heighted the truth that the dispenser would not be complementing the company's present line of product. The reality that Loctite is a leader in instant adhesives and runs in a market which has low price level of sensitivity indicates that providing a low priced adhesive under Loctite's name would just be lowering the company's revenue in the long run. With threats of sales cannibalization and sales of Loctite's high-end dispenser's being threatened by the new possible launch, Loctite does not have a legitimate argument for introducing Atlantic Energy Delmarva Power And Light A Executive Summary other than the reality that the model of the new development has been established and is ready to be introduced under the company's name.
A recommended marketing mix in case the company chooses to go ahead with the launch suggests the rate to be listed below $250 with the item being targeted at a niche segment such as that of the 'motor vehicle repair work' so that the business does not end up losing the market share of its high-end designs to Atlantic Energy Delmarva Power And Light A Executive Summary because of the item's low cost. Circulation through distributors is suggested according to the marketing mix rather than selecting the sales team given that the cost of each sales call is $120 which would not be a financially practical move for a low cost item. An advertising campaign can not be removed from the marketing mix since the initial awareness has to be produced in order to reach out to potential customers in the targeted sector.