An assessment of Loctite's choice to launch Auditing In The Post Sarbanes Oxley World Executive Summary, its new immediate adhesive dispenser has heighted the reality that the dispenser would not be matching the company's current line of product. The fact that Loctite is a leader in immediate adhesives and operates in a market which has low price level of sensitivity suggests that using a low priced adhesive under Loctite's name would only be decreasing the company's revenue in the long run. With risks of sales cannibalization and sales of Loctite's high-end dispenser's being threatened by the brand-new potential launch, Loctite does not have a legitimate argument for introducing Auditing In The Post Sarbanes Oxley World Executive Summary other than the reality that the prototype of the new development has actually been established and is ready to be released under the business's name.
A suggested marketing mix in case the business decides to go on with the launch suggests the price to be below $250 with the product being targeted at a niche section such as that of the 'motor vehicle repairs' so that the company does not end up losing the market share of its high-end designs to Auditing In The Post Sarbanes Oxley World Executive Summary because of the product's low cost. Distribution through suppliers is suggested based on the marketing mix instead of opting for the sales team since the cost of each sales call is $120 which would not be an economically possible move for a low cost product. A marketing project can not be removed from the marketing mix because the initial awareness has to be developed in order to reach out to prospective consumers in the targeted segment.