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Back To School Real Estate Development Of Off Campus Student Housing Executive Summary Case Study Help


Back To School Real Estate Development Of Off Campus Student Housing Executive Summary Executive Summary Case Study HelpAn evaluation of Loctite's decision to release Back To School Real Estate Development Of Off Campus Student Housing Executive Summary, its new immediate adhesive dispenser has heighted the truth that the dispenser would not be matching the company's existing line of product. The reality that Loctite is a leader in instantaneous adhesives and operates in a market which has low price sensitivity indicates that providing a low priced adhesive under Loctite's name would only be lowering the business's profits in the long run. With hazards of sales cannibalization and sales of Loctite's high-end dispenser's being threatened by the brand-new possible launch, Loctite does not have a valid argument for releasing Back To School Real Estate Development Of Off Campus Student Housing Executive Summary other than the reality that the model of the brand-new invention has been established and is ready to be introduced under the business's name.

A recommended marketing mix in case the business decides to proceed with the launch advises the price to be below $250 with the item being targeted at a niche segment such as that of the 'motor vehicle repair work' so that the business does not end up losing the marketplace share of its high-end designs to Back To School Real Estate Development Of Off Campus Student Housing Executive Summary because of the item's low cost. Circulation through distributors is recommended as per the marketing mix instead of going with the sales group because the cost of each sales call is $120 which would not be a financially practical move for a low cost product. A promotional project can not be eliminated from the marketing mix given that the initial awareness has to be created in order to reach out to prospective customers in the targeted section.