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A recommended marketing mix in case the business decides to proceed with the launch advises the price to be below $250 with the item being targeted at a niche segment such as that of the 'motor vehicle repair work' so that the business does not end up losing the marketplace share of its high-end designs to Back To School Real Estate Development Of Off Campus Student Housing Executive Summary because of the item's low cost. Circulation through distributors is recommended as per the marketing mix instead of going with the sales group because the cost of each sales call is $120 which would not be a financially practical move for a low cost product. A promotional project can not be eliminated from the marketing mix given that the initial awareness has to be created in order to reach out to prospective customers in the targeted section.