An assessment of Loctite's decision to introduce Banc Ones Halcyon Days Of Merger Integration Executive Summary, its new instant adhesive dispenser has actually heighted the reality that the dispenser would not be complementing the business's present product line. The reality that Loctite is a leader in instant adhesives and operates in a market which has low price sensitivity suggests that using a low priced adhesive under Loctite's name would only be reducing the business's income in the long run. With dangers of sales cannibalization and sales of Loctite's high end dispenser's being threatened by the new potential launch, Loctite does not have a legitimate argument for releasing Banc Ones Halcyon Days Of Merger Integration Executive Summary besides the truth that the model of the brand-new innovation has been developed and is ready to be introduced under the company's name.
A suggested marketing mix in case the company chooses to go on with the launch advises the cost to be below $250 with the product being targeted at a niche section such as that of the 'motor vehicle repairs' so that the company does not wind up losing the marketplace share of its high-end designs to Banc Ones Halcyon Days Of Merger Integration Executive Summary because of the item's low cost. Circulation through suppliers is recommended according to the marketing mix rather than going with the sales group because the expense of each sales call is $120 which would not be a financially practical move for a low cost item. A promotional project can not be gotten rid of from the marketing mix since the preliminary awareness has to be produced in order to connect to prospective clients in the targeted segment.