An examination of Loctite's decision to launch Bank Capital Structure A Primer Executive Summary, its new instantaneous adhesive dispenser has actually heighted the fact that the dispenser would not be matching the company's present product line. The truth that Loctite is a leader in immediate adhesives and runs in a market which has low price level of sensitivity shows that using a low priced adhesive under Loctite's name would only be minimizing the business's profits in the long run. With hazards of sales cannibalization and sales of Loctite's high end dispenser's being threatened by the new prospective launch, Loctite does not have a legitimate argument for launching Bank Capital Structure A Primer Executive Summary aside from the reality that the prototype of the brand-new development has been established and is ready to be released under the company's name.
A recommended marketing mix in case the company chooses to go on with the launch advises the cost to be below $250 with the product being targeted at a specific niche section such as that of the 'automobile repair work' so that the company does not end up losing the market share of its high-end models to Bank Capital Structure A Primer Executive Summary because of the item's low cost. Circulation through distributors is suggested as per the marketing mix rather than selecting the sales group given that the cost of each sales call is $120 which would not be an economically possible move for a low cost product. An advertising campaign can not be eliminated from the marketing mix considering that the initial awareness needs to be developed in order to reach out to prospective customers in the targeted sector.