An assessment of Loctite's decision to launch Barrington High School Executive Summary, its brand-new immediate adhesive dispenser has actually heighted the truth that the dispenser would not be complementing the business's present line of product. The reality that Loctite is a leader in instantaneous adhesives and runs in a market which has low price level of sensitivity shows that providing a low priced adhesive under Loctite's name would only be minimizing the company's revenue in the long run. With threats of sales cannibalization and sales of Loctite's luxury dispenser's being threatened by the new possible launch, Loctite does not have a valid argument for releasing Barrington High School Executive Summary besides the fact that the model of the new invention has actually been developed and is ready to be launched under the business's name.
A suggested marketing mix in case the business chooses to go on with the launch suggests the cost to be listed below $250 with the item being targeted at a specific niche segment such as that of the 'automobile repair work' so that the company does not end up losing the marketplace share of its high-end designs to Barrington High School Executive Summary because of the item's low cost. Circulation through distributors is suggested based on the marketing mix instead of choosing the sales team given that the cost of each sales call is $120 which would not be a financially practical move for a low cost product. An advertising project can not be eliminated from the marketing mix because the preliminary awareness has to be created in order to reach out to potential clients in the targeted section.