An assessment of Loctite's decision to introduce Bidding For Antamina Executive Summary, its brand-new instant adhesive dispenser has heighted the fact that the dispenser would not be matching the company's present line of product. The fact that Loctite is a leader in immediate adhesives and runs in a market which has low price level of sensitivity suggests that offering a low priced adhesive under Loctite's name would only be decreasing the business's earnings in the long run. With threats of sales cannibalization and sales of Loctite's luxury dispenser's being threatened by the brand-new potential launch, Loctite does not have a valid argument for introducing Bidding For Antamina Executive Summary aside from the reality that the prototype of the brand-new innovation has been developed and is ready to be released under the company's name.
A suggested marketing mix in case the business decides to go on with the launch suggests the price to be listed below $250 with the product being targeted at a specific niche segment such as that of the 'motor vehicle repair work' so that the company does not wind up losing the market share of its high-end designs to Bidding For Antamina Executive Summary because of the product's low cost. Circulation through suppliers is suggested according to the marketing mix rather than going with the sales team given that the expense of each sales call is $120 which would not be a financially practical move for a low cost product. An advertising project can not be removed from the marketing mix since the initial awareness has to be developed in order to reach out to prospective clients in the targeted section.