An evaluation of Loctite's choice to introduce Cafes Monte Bianco Building A Profit Plan Executive Summary, its new instantaneous adhesive dispenser has heighted the fact that the dispenser would not be complementing the business's present product line. The fact that Loctite is a leader in instantaneous adhesives and runs in a market which has low price sensitivity shows that offering a low priced adhesive under Loctite's name would only be decreasing the business's earnings in the long run. With threats of sales cannibalization and sales of Loctite's high end dispenser's being threatened by the brand-new prospective launch, Loctite does not have a valid argument for introducing Cafes Monte Bianco Building A Profit Plan Executive Summary besides the truth that the model of the brand-new development has been developed and is ready to be launched under the company's name.
A suggested marketing mix in case the company decides to go on with the launch recommends the rate to be below $250 with the product being targeted at a niche segment such as that of the 'automobile repair work' so that the company does not end up losing the marketplace share of its high-end designs to Cafes Monte Bianco Building A Profit Plan Executive Summary because of the item's low cost. Distribution through suppliers is suggested as per the marketing mix rather than selecting the sales group given that the expense of each sales call is $120 which would not be a financially feasible move for a low cost product. A marketing project can not be eliminated from the marketing mix given that the initial awareness has to be developed in order to connect to potential consumers in the targeted section.