Calaveras Vineyards Generic Strategy Case Study Help

Calaveras Vineyards Generic Strategy Generic Strategy Case Study HelpIn this section we would be examining the generic methods that have actually been utilized by Calaveras Vineyards Generic Strategy to highlight areas which can be targeted for highlighting a competitive edge that can lead to a sustainable development technique for Calaveras Vineyards Generic Strategy.

Focus Strategy: Niche Marketing

We have gone over three possible alternatives for Calaveras Vineyards Generic Strategy which can be pursued in terms of specific niche marketing. Prior to we look at these alternatives, a conversation concerning why Calaveras Vineyards Generic Strategy requires an alternative earnings growth model is shared below.

We have actually already gone over how Calaveras Vineyards Generic Strategy has three earnings sources including its theatre operations, film circulation and system leasing. As we take a look at the earnings statements for 2004 to 2007, we can observe inconsistency in regards to success and development in profits. A fall in earnings especially in 2006 and 2007 suggests that business needs to focus on areas of development which can assure consistency in earnings growth and success.

As we explore each of the earnings sources for Calaveras Vineyards Generic Strategy, we can see how the system-leasing service of Calaveras Vineyards Generic Strategy has dependency on the growth of theatres and even then there is a constraint in terms of the variety of theatres that can be opened.

As far as the theatre operations are concerned, profits from this source are dependent on the variety of theatres that Calaveras Vineyards Generic Strategy operates. In addition to that, expanding the number of theatres may cause high capital expenses for Calaveras Vineyards Generic Strategy where the possibility of more overheads in the form of interest payments on loans for capital investment may result in lower net profitability.

Franchises or Alliances:

We have currently talked about the financial obligation to properties, liquidity and success of the business in the ratio analysis done earlier to assess the internal financial position of Calaveras Vineyards Generic Strategy which would provide further clearness regarding the reality that increasing the long term liability is not a possible alternative for development. One possible option that can be assessed even more is to provide franchises of Calaveras Vineyards Generic Strategy or to have alliances with other companies which can promote growth with very little capital expenditure.


If we check out Calaveras Vineyards Generic Strategy position in its movie distribution business, we can see how there is a higher orientation towards producing documentary movies. Focusing on documentaries in terms of broadening the movie distribution organisation means limiting the number of releases to a few documentaries that may not be drawing in more than the current audience.