An examination of Loctite's choice to release Cambridge Technology Partners 1991 Start Up Executive Summary, its brand-new immediate adhesive dispenser has heighted the fact that the dispenser would not be complementing the company's existing line of product. The truth that Loctite is a leader in instant adhesives and runs in a market which has low price level of sensitivity suggests that using a low priced adhesive under Loctite's name would just be minimizing the company's profits in the long run. With risks of sales cannibalization and sales of Loctite's high end dispenser's being threatened by the brand-new possible launch, Loctite does not have a valid argument for releasing Cambridge Technology Partners 1991 Start Up Executive Summary other than the fact that the prototype of the brand-new innovation has actually been developed and is ready to be introduced under the company's name.
A suggested marketing mix in case the company decides to go on with the launch suggests the rate to be listed below $250 with the item being targeted at a niche section such as that of the 'motor vehicle repairs' so that the company does not wind up losing the market share of its high-end models to Cambridge Technology Partners 1991 Start Up Executive Summary because of the product's low cost. Distribution through suppliers is recommended based on the marketing mix rather than choosing the sales group because the cost of each sales call is $120 which would not be an economically possible move for a low cost product. An advertising project can not be removed from the marketing mix given that the preliminary awareness needs to be produced in order to reach out to potential clients in the targeted sector.