As far as the political and legal aspects are concerned, the entire film industry is affected by the risk of piracy which could possibly cause a negative influence on the general profits of the film industry. Having stated that, copyright laws offer security to the film industry in regards to dissuading piracy.
While the legal and political environment offers security to movie makers, globalization and improvement of technological aspects have actually increased legal difficulties such as ease of piracy and breaking copyright rights.
It must be noted that motion pictures belong to the show business while expenditure on any kind of home entertainment is basically an optional cost which is more or a luxury instead of a necessity. However, we look at the comparison of the GDP pattern with the trend in demand for films, we can see that the two are not directly proportional recommending that any modification in GDP development does not necessarily bring about a modification in this specific entertainment.
As far as the social-cultural aspects are concerned, it should be noted that the 70% of IMAX audiences are between the ages of 19 and 56 which permits a lot of diversity when it comes to going with a specific sector. In addition with bulk of the audiences being college or university students with a typical family income of $70,000, the purchasing power of the target market reveals possibilities of increasing viewership.
With aspects such as 'moms and dads showing an interest in their children's choice of entertainment' and 'higher purchasing power in households' due to both moms and dads contributing towards the household earnings, we can see that the home entertainment business has a great deal of potential for industry gamers.
While technological factors have actually contributed towards decreasing the cost of entertainment with the intro of multimedia, truth based entertainment, house theatres, cable networks, the pressure on theatres has increased in term of making the theatre experience richer for consumers in order to make it more attractive than watching films at home. Furthermore, while innovations have contributed towards the risk of 'piracy' they have actually also contributed towards ease of keeping and distributing films.