An assessment of Loctite's choice to release Cellular Service Executive Summary, its new instantaneous adhesive dispenser has heighted the fact that the dispenser would not be complementing the business's present line of product. The truth that Loctite is a leader in instant adhesives and operates in a market which has low price level of sensitivity suggests that using a low priced adhesive under Loctite's name would just be reducing the business's profits in the long run. With dangers of sales cannibalization and sales of Loctite's high end dispenser's being threatened by the new potential launch, Loctite does not have a valid argument for introducing Cellular Service Executive Summary aside from the reality that the model of the brand-new development has actually been established and is ready to be launched under the business's name.
A recommended marketing mix in case the business decides to go on with the launch recommends the rate to be below $250 with the product being targeted at a specific niche sector such as that of the 'motor vehicle repair work' so that the business does not end up losing the market share of its high-end models to Cellular Service Executive Summary because of the product's low cost. Distribution through suppliers is suggested as per the marketing mix instead of opting for the sales team because the expense of each sales call is $120 which would not be a financially practical move for a low cost item. A marketing campaign can not be eliminated from the marketing mix since the preliminary awareness has to be created in order to reach out to potential customers in the targeted section.