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Citigroups Exchange Offer C Pestel Analysis Case Study Help

Political/Legal Factors:

Citigroups Exchange Offer C Pestel Analysis Pestel Analysis Case Study HelpAs far as the legal and political aspects are worried, the entire film industry is affected by the risk of piracy which could possibly produce a negative influence on the total earnings of the film industry. Having stated that, copyright laws provide security to the film market in regards to preventing piracy.

While the political and legal environment uses protection to movie makers, globalization and improvement of technological elements have actually increased legal difficulties such as ease of piracy and breaching intellectual property rights.

Economic Factors:

It must be noted that motion pictures become part of the entertainment industry while expenditure on any type of home entertainment is basically an optional expenditure which is more or a high-end instead of a requirement. We look at the contrast of the GDP trend with the pattern in need for motion pictures, we can see that the 2 are not directly proportional recommending that any change in GDP development does not always bring about a change in this specific home entertainment.

Social Factors:

As far as the social-cultural factors are concerned, it ought to be noted that the 70% of IMAX viewers are between the ages of 19 and 56 which enables a great deal of variety when it pertains to opting for a particular sector. Additionally with majority of the viewers being college or university students with a typical home income of $70,000, the purchasing power of the target market shows possibilities of increasing viewership.

With elements such as 'moms and dads revealing an interest in their kids's choice of entertainment' and 'greater purchasing power in homes' due to both parents contributing towards the family earnings, we can see that the home entertainment service has a lot of potential for market players.

Technological Factors:

While technological factors have actually contributed towards decreasing the cost of entertainment with the intro of multimedia, reality based entertainment, house theatres, cable networks, the pressure on theatres has actually increased in regard to making the theatre experience richer for consumers in order to make it more appealing than seeing movies in the house. In addition, while developments have contributed towards the hazard of 'piracy' they have actually likewise contributed towards ease of storing and distributing films.