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Citigroups Exchange Offer Executive Summary Case Study Help


Citigroups Exchange Offer Executive Summary Executive Summary Case Study HelpAn assessment of Loctite's choice to introduce Citigroups Exchange Offer Executive Summary, its new immediate adhesive dispenser has actually heighted the fact that the dispenser would not be complementing the business's present product line. The fact that Loctite is a leader in instant adhesives and runs in a market which has low price level of sensitivity shows that offering a low priced adhesive under Loctite's name would only be decreasing the company's profits in the long run. With hazards of sales cannibalization and sales of Loctite's high-end dispenser's being threatened by the brand-new possible launch, Loctite does not have a valid argument for releasing Citigroups Exchange Offer Executive Summary other than the fact that the model of the new invention has been established and is ready to be introduced under the company's name.

A suggested marketing mix in case the business chooses to go ahead with the launch recommends the rate to be listed below $250 with the item being targeted at a specific niche segment such as that of the 'motor vehicle repairs' so that the company does not wind up losing the marketplace share of its high-end designs to Citigroups Exchange Offer Executive Summary because of the item's low cost. Circulation through suppliers is suggested according to the marketing mix instead of going with the sales team because the cost of each sales call is $120 which would not be a financially practical move for a low cost item. A promotional campaign can not be removed from the marketing mix since the initial awareness has to be created in order to reach out to possible customers in the targeted sector.