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Citigroups Exchange Offer Pestel Analysis Case Study Help

Political/Legal Factors:

Citigroups Exchange Offer Pestel Analysis Pestel Analysis Case Study HelpAs far as the legal and political aspects are concerned, the whole film market is affected by the hazard of piracy which might potentially cause an unfavorable impact on the general profits of the film market. Having said that, copyright laws offer defense to the movie market in regards to dissuading piracy.

While the legal and political environment uses protection to movie makers, globalization and advancement of technological factors have actually increased legal challenges such as ease of piracy and breaking intellectual property rights.

Economic Factors:

It must be kept in mind that films become part of the entertainment industry while expense on any kind of entertainment is essentially an optional cost which is more or a luxury instead of a need. We look at the contrast of the GDP pattern with the trend in need for movies, we can see that the two are not straight proportional suggesting that any change in GDP development does not necessarily bring about a modification in this specific entertainment.

Social Factors:

As far as the social-cultural factors are worried, it must be noted that the 70% of IMAX viewers are between the ages of 19 and 56 which allows a great deal of variety when it pertains to choosing a specific section. In addition with majority of the audiences being college or university students with an average family income of $70,000, the purchasing power of the target market reveals possibilities of increasing viewership.

With aspects such as 'moms and dads revealing an interest in their children's choice of entertainment' and 'higher buying power in households' due to both moms and dads contributing towards the family earnings, we can see that the entertainment business has a lot of potential for market gamers.

Technological Factors:

While technological factors have actually contributed towards decreasing the expense of home entertainment with the introduction of multimedia, reality based entertainment, home theatres, cable networks, the pressure on theatres has actually increased in term of making the theatre experience richer for consumers in order to make it more attractive than watching motion pictures in your home. Furthermore, while innovations have contributed towards the threat of 'piracy' they have actually likewise contributed towards ease of keeping and dispersing movies.