An examination of Loctite's choice to launch Coca Cola Company Accounting For Investments In Bottlers Executive Summary, its brand-new immediate adhesive dispenser has actually heighted the fact that the dispenser would not be complementing the business's current line of product. The fact that Loctite is a leader in instant adhesives and operates in a market which has low price sensitivity indicates that offering a low priced adhesive under Loctite's name would only be reducing the company's earnings in the long run. With risks of sales cannibalization and sales of Loctite's high end dispenser's being threatened by the brand-new prospective launch, Loctite does not have a valid argument for launching Coca Cola Company Accounting For Investments In Bottlers Executive Summary besides the truth that the prototype of the new invention has been developed and is ready to be released under the business's name.
A recommended marketing mix in case the company decides to go on with the launch recommends the cost to be below $250 with the product being targeted at a specific niche section such as that of the 'motor vehicle repairs' so that the business does not end up losing the market share of its high-end models to Coca Cola Company Accounting For Investments In Bottlers Executive Summary because of the product's low cost. Distribution through distributors is recommended as per the marketing mix instead of choosing the sales team considering that the expense of each sales call is $120 which would not be a financially possible move for a low cost product. A marketing campaign can not be gotten rid of from the marketing mix since the initial awareness has to be produced in order to connect to possible consumers in the targeted segment.