An examination of Loctite's decision to launch Colby General Hospital A Executive Summary, its brand-new instantaneous adhesive dispenser has actually heighted the truth that the dispenser would not be matching the business's present product line. The fact that Loctite is a leader in instant adhesives and runs in a market which has low price sensitivity shows that providing a low priced adhesive under Loctite's name would just be lowering the company's earnings in the long run. With threats of sales cannibalization and sales of Loctite's high-end dispenser's being threatened by the brand-new possible launch, Loctite does not have a legitimate argument for launching Colby General Hospital A Executive Summary other than the reality that the model of the brand-new development has been developed and is ready to be released under the business's name.
A suggested marketing mix in case the company decides to go on with the launch suggests the cost to be listed below $250 with the product being targeted at a niche segment such as that of the 'automobile repairs' so that the company does not end up losing the market share of its high-end models to Colby General Hospital A Executive Summary because of the product's low cost. Distribution through distributors is recommended as per the marketing mix instead of choosing the sales team since the cost of each sales call is $120 which would not be an economically practical move for a low cost item. A marketing campaign can not be gotten rid of from the marketing mix considering that the initial awareness needs to be created in order to reach out to possible consumers in the targeted segment.