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Colby General Hospital A Generic Strategy Case Study Help


Colby General Hospital A Generic Strategy Generic Strategy Case Study HelpIn this section we would be evaluating the generic methods that have been used by Colby General Hospital A Generic Strategy to highlight areas which can be targeted for highlighting an one-upmanship that can lead to a sustainable development strategy for Colby General Hospital A Generic Strategy.

Focus Strategy: Niche Marketing

We have talked about 3 possible alternatives for Colby General Hospital A Generic Strategy which can be pursued in terms of specific niche marketing. Before we look at these alternatives, a conversation regarding why Colby General Hospital A Generic Strategy requires an alternative profits growth design is shared below.

We have actually currently talked about how Colby General Hospital A Generic Strategy has 3 profits sources including its theatre operations, movie circulation and system leasing. As we look at the income declarations for 2004 to 2007, we can observe inconsistency in terms of success and development in revenues. A fall in net income particularly in 2006 and 2007 suggests that the business requires to concentrate on locations of development which can guarantee consistency in revenue growth and success.

As we explore each of the profits sources for Colby General Hospital A Generic Strategy, we can see how the system-leasing organisation of Colby General Hospital A Generic Strategy has dependency on the growth of theatres and even then there is a limitation in terms of the variety of theatres that can be opened.

As far as the theatre operations are worried, incomes from this source depend on the variety of theatres that Colby General Hospital A Generic Strategy runs. Along with that, broadening the variety of theatres may cause high capital costs for Colby General Hospital A Generic Strategy where the possibility of further overheads in the form of interest payments on loans for capital expense may result in lower net success.

Franchises or Alliances:

If we take a look at Colby General Hospital A Generic Strategy balance sheet, we can see how the company has a long term financial obligation of $ 160,000,000. We have actually already discussed the financial obligation to possessions, liquidity and profitability of the business in the ratio analysis done earlier to examine the internal monetary position of Colby General Hospital A Generic Strategy which would give further clarity regarding the reality that increasing the long term liability is not a feasible option for growth. This brings us to the conclusion that Colby General Hospital A Generic Strategy is currently in a position where it needs to lower its dependability on income from theatre operations and needs to expand through alternative options which require lower capital expense and guarantee higher net success. One possible choice that can be assessed even more is to offer franchises of Colby General Hospital A Generic Strategy or to have alliances with other companies which can promote growth with very little capital expenditure. However, the possibility of losing a total hold over the quality of services being provided may avoid additional orientation in this direction.

Documentaries:

If we explore Colby General Hospital A Generic Strategy position in its film distribution organisation, we can see how there is a greater orientation towards producing documentary films. Focusing on documentaries in terms of expanding the movie distribution organisation indicates limiting the number of releases to a couple of documentaries that might not be drawing in more than the present audience.