An assessment of Loctite's decision to launch Colby General Hospital B Executive Summary, its new instantaneous adhesive dispenser has actually heighted the reality that the dispenser would not be matching the company's existing product line. The fact that Loctite is a leader in instant adhesives and operates in a market which has low price level of sensitivity indicates that using a low priced adhesive under Loctite's name would only be minimizing the company's income in the long run. With threats of sales cannibalization and sales of Loctite's high-end dispenser's being threatened by the brand-new prospective launch, Loctite does not have a valid argument for launching Colby General Hospital B Executive Summary besides the reality that the prototype of the new creation has been established and is ready to be introduced under the business's name.
A recommended marketing mix in case the business decides to go ahead with the launch advises the rate to be below $250 with the product being targeted at a niche sector such as that of the 'automobile repairs' so that the business does not wind up losing the market share of its high-end models to Colby General Hospital B Executive Summary because of the product's low cost. Distribution through distributors is suggested as per the marketing mix rather than going with the sales group since the expense of each sales call is $120 which would not be an economically feasible move for a low cost item. A promotional campaign can not be gotten rid of from the marketing mix given that the preliminary awareness needs to be developed in order to reach out to prospective clients in the targeted sector.