An evaluation of Loctite's choice to introduce Colby General Hospital C Executive Summary, its brand-new instant adhesive dispenser has heighted the reality that the dispenser would not be matching the business's current line of product. The truth that Loctite is a leader in instantaneous adhesives and runs in a market which has low price sensitivity suggests that providing a low priced adhesive under Loctite's name would only be reducing the business's earnings in the long run. With hazards of sales cannibalization and sales of Loctite's luxury dispenser's being threatened by the brand-new potential launch, Loctite does not have a valid argument for releasing Colby General Hospital C Executive Summary other than the truth that the model of the new development has been developed and is ready to be launched under the business's name.
A suggested marketing mix in case the business chooses to go on with the launch recommends the price to be below $250 with the item being targeted at a niche sector such as that of the 'automobile repair work' so that the company does not wind up losing the marketplace share of its high-end designs to Colby General Hospital C Executive Summary because of the item's low cost. Circulation through suppliers is recommended according to the marketing mix instead of selecting the sales team because the expense of each sales call is $120 which would not be a financially possible move for a low cost product. A marketing project can not be removed from the marketing mix given that the preliminary awareness needs to be produced in order to reach out to possible clients in the targeted section.