An examination of Loctite's choice to introduce Colby General Hospital D A Performance Improvement System Stalls Out Executive Summary, its new immediate adhesive dispenser has actually heighted the reality that the dispenser would not be complementing the company's existing line of product. The truth that Loctite is a leader in instantaneous adhesives and runs in a market which has low price sensitivity indicates that using a low priced adhesive under Loctite's name would just be reducing the company's income in the long run. With hazards of sales cannibalization and sales of Loctite's luxury dispenser's being threatened by the new possible launch, Loctite does not have a legitimate argument for launching Colby General Hospital D A Performance Improvement System Stalls Out Executive Summary other than the truth that the prototype of the new invention has actually been developed and is ready to be introduced under the company's name.
A recommended marketing mix in case the business decides to go on with the launch suggests the rate to be below $250 with the item being targeted at a specific niche segment such as that of the 'motor vehicle repairs' so that the business does not end up losing the marketplace share of its high-end models to Colby General Hospital D A Performance Improvement System Stalls Out Executive Summary because of the product's low cost. Circulation through distributors is recommended as per the marketing mix rather than going with the sales team given that the cost of each sales call is $120 which would not be a financially feasible move for a low cost product. A marketing campaign can not be removed from the marketing mix given that the initial awareness needs to be produced in order to reach out to possible clients in the targeted sector.