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A suggested marketing mix in case the company chooses to proceed with the launch suggests the rate to be listed below $250 with the product being targeted at a niche sector such as that of the 'automobile repairs' so that the business does not end up losing the marketplace share of its high-end designs to Communicating Strategy To Financial Analysts Executive Summary because of the item's low cost. Distribution through distributors is suggested based on the marketing mix rather than selecting the sales team because the cost of each sales call is $120 which would not be a financially feasible move for a low cost product. A promotional project can not be gotten rid of from the marketing mix because the initial awareness needs to be produced in order to connect to prospective customers in the targeted segment.