An examination of Loctite's decision to introduce Enron Collapse Executive Summary, its brand-new instant adhesive dispenser has heighted the reality that the dispenser would not be matching the business's current line of product. The fact that Loctite is a leader in immediate adhesives and runs in a market which has low price sensitivity indicates that providing a low priced adhesive under Loctite's name would only be reducing the business's earnings in the long run. With hazards of sales cannibalization and sales of Loctite's high-end dispenser's being threatened by the new possible launch, Loctite does not have a legitimate argument for introducing Enron Collapse Executive Summary besides the fact that the model of the new innovation has actually been established and is ready to be released under the business's name.
A recommended marketing mix in case the company decides to go ahead with the launch advises the rate to be below $250 with the product being targeted at a specific niche segment such as that of the 'motor vehicle repair work' so that the company does not end up losing the market share of its high-end designs to Enron Collapse Executive Summary because of the item's low cost. Circulation through distributors is suggested based on the marketing mix instead of choosing the sales team since the cost of each sales call is $120 which would not be a financially possible move for a low cost product. A promotional campaign can not be gotten rid of from the marketing mix since the preliminary awareness needs to be developed in order to reach out to possible consumers in the targeted sector.