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A recommended marketing mix in case the company chooses to go on with the launch suggests the cost to be below $250 with the product being targeted at a niche sector such as that of the 'automobile repairs' so that the company does not end up losing the market share of its high-end designs to Entifying Your Brand Among Twitter Using Millenials Executive Summary because of the item's low cost. Circulation through suppliers is suggested based on the marketing mix rather than selecting the sales team considering that the cost of each sales call is $120 which would not be an economically practical move for a low cost product. An advertising project can not be eliminated from the marketing mix given that the preliminary awareness has to be created in order to connect to prospective customers in the targeted sector.