An assessment of Loctite's choice to introduce Evolving Trends In Global Trade Executive Summary, its new instantaneous adhesive dispenser has heighted the reality that the dispenser would not be matching the business's current product line. The reality that Loctite is a leader in instant adhesives and operates in a market which has low price sensitivity shows that using a low priced adhesive under Loctite's name would only be reducing the company's income in the long run. With hazards of sales cannibalization and sales of Loctite's high end dispenser's being threatened by the new possible launch, Loctite does not have a legitimate argument for introducing Evolving Trends In Global Trade Executive Summary aside from the reality that the prototype of the new invention has actually been established and is ready to be introduced under the company's name.
A recommended marketing mix in case the business chooses to go ahead with the launch advises the price to be listed below $250 with the item being targeted at a specific niche segment such as that of the 'motor vehicle repairs' so that the company does not end up losing the market share of its high-end models to Evolving Trends In Global Trade Executive Summary because of the product's low cost. Circulation through suppliers is recommended as per the marketing mix instead of selecting the sales group considering that the expense of each sales call is $120 which would not be a financially possible move for a low cost product. A promotional project can not be gotten rid of from the marketing mix since the preliminary awareness has to be created in order to connect to prospective customers in the targeted section.