An examination of Loctite's choice to launch Fannie Mae A Shaky Foundation Executive Summary, its brand-new immediate adhesive dispenser has actually heighted the reality that the dispenser would not be matching the company's current product line. The reality that Loctite is a leader in immediate adhesives and operates in a market which has low price sensitivity suggests that providing a low priced adhesive under Loctite's name would just be minimizing the business's revenue in the long run. With dangers of sales cannibalization and sales of Loctite's high-end dispenser's being threatened by the new possible launch, Loctite does not have a valid argument for launching Fannie Mae A Shaky Foundation Executive Summary other than the fact that the model of the brand-new innovation has been established and is ready to be launched under the business's name.
A suggested marketing mix in case the business chooses to proceed with the launch advises the rate to be below $250 with the product being targeted at a specific niche segment such as that of the 'automobile repair work' so that the business does not wind up losing the marketplace share of its high-end designs to Fannie Mae A Shaky Foundation Executive Summary because of the product's low cost. Circulation through suppliers is suggested based on the marketing mix instead of choosing the sales team because the expense of each sales call is $120 which would not be an economically feasible move for a low cost product. A promotional project can not be removed from the marketing mix because the preliminary awareness needs to be developed in order to reach out to prospective clients in the targeted section.