An assessment of Loctite's decision to introduce Fannie Mae Public Or Private Executive Summary, its new instantaneous adhesive dispenser has heighted the truth that the dispenser would not be matching the company's existing line of product. The reality that Loctite is a leader in instantaneous adhesives and runs in a market which has low price sensitivity indicates that offering a low priced adhesive under Loctite's name would just be lowering the business's income in the long run. With dangers of sales cannibalization and sales of Loctite's high end dispenser's being threatened by the new potential launch, Loctite does not have a valid argument for launching Fannie Mae Public Or Private Executive Summary other than the fact that the model of the brand-new development has been established and is ready to be introduced under the company's name.
A recommended marketing mix in case the business decides to go on with the launch suggests the rate to be listed below $250 with the item being targeted at a niche section such as that of the 'automobile repairs' so that the business does not end up losing the marketplace share of its high-end models to Fannie Mae Public Or Private Executive Summary because of the product's low cost. Distribution through distributors is suggested according to the marketing mix rather than opting for the sales team given that the expense of each sales call is $120 which would not be an economically practical move for a low cost item. A promotional project can not be removed from the marketing mix considering that the preliminary awareness has to be produced in order to connect to possible customers in the targeted segment.