An examination of Loctite's choice to launch Financial Impact Of Us Nuclear Power Plants Dominion Resources Inc Executive Summary, its new instantaneous adhesive dispenser has heighted the fact that the dispenser would not be matching the company's present line of product. The reality that Loctite is a leader in instantaneous adhesives and runs in a market which has low price level of sensitivity suggests that using a low priced adhesive under Loctite's name would just be lowering the business's earnings in the long run. With dangers of sales cannibalization and sales of Loctite's luxury dispenser's being threatened by the new possible launch, Loctite does not have a valid argument for introducing Financial Impact Of Us Nuclear Power Plants Dominion Resources Inc Executive Summary other than the fact that the prototype of the new invention has actually been developed and is ready to be launched under the company's name.
A recommended marketing mix in case the business chooses to go on with the launch recommends the cost to be below $250 with the item being targeted at a niche segment such as that of the 'motor vehicle repair work' so that the business does not end up losing the marketplace share of its high-end designs to Financial Impact Of Us Nuclear Power Plants Dominion Resources Inc Executive Summary because of the product's low cost. Distribution through suppliers is suggested as per the marketing mix rather than going with the sales group since the cost of each sales call is $120 which would not be a financially feasible move for a low cost item. A promotional project can not be eliminated from the marketing mix given that the preliminary awareness has to be created in order to reach out to possible clients in the targeted sector.