An assessment of Loctite's decision to launch Financial Statement And Ratio Analysis Executive Summary, its new instant adhesive dispenser has actually heighted the fact that the dispenser would not be complementing the business's existing product line. The truth that Loctite is a leader in instantaneous adhesives and operates in a market which has low price sensitivity suggests that offering a low priced adhesive under Loctite's name would just be decreasing the business's revenue in the long run. With risks of sales cannibalization and sales of Loctite's high-end dispenser's being threatened by the brand-new prospective launch, Loctite does not have a legitimate argument for releasing Financial Statement And Ratio Analysis Executive Summary besides the reality that the prototype of the brand-new development has been established and is ready to be introduced under the company's name.
A suggested marketing mix in case the company decides to go on with the launch recommends the cost to be below $250 with the item being targeted at a specific niche sector such as that of the 'automobile repairs' so that the company does not wind up losing the market share of its high-end designs to Financial Statement And Ratio Analysis Executive Summary because of the item's low cost. Circulation through distributors is recommended based on the marketing mix instead of choosing the sales team given that the cost of each sales call is $120 which would not be a financially possible move for a low cost product. A marketing campaign can not be removed from the marketing mix because the initial awareness has to be developed in order to reach out to potential consumers in the targeted segment.