An assessment of Loctite's decision to release Franklin Templeton India The Cash Holding Dilemma Executive Summary, its new instant adhesive dispenser has heighted the truth that the dispenser would not be complementing the business's current product line. The truth that Loctite is a leader in immediate adhesives and runs in a market which has low price level of sensitivity suggests that providing a low priced adhesive under Loctite's name would just be reducing the company's revenue in the long run. With dangers of sales cannibalization and sales of Loctite's high-end dispenser's being threatened by the new potential launch, Loctite does not have a valid argument for launching Franklin Templeton India The Cash Holding Dilemma Executive Summary other than the fact that the model of the new innovation has been developed and is ready to be launched under the business's name.
A recommended marketing mix in case the company decides to go ahead with the launch suggests the rate to be below $250 with the product being targeted at a niche sector such as that of the 'motor vehicle repair work' so that the company does not wind up losing the marketplace share of its high-end models to Franklin Templeton India The Cash Holding Dilemma Executive Summary because of the item's low cost. Distribution through distributors is recommended as per the marketing mix instead of going with the sales group since the expense of each sales call is $120 which would not be a financially possible move for a low cost item. An advertising project can not be removed from the marketing mix given that the initial awareness has to be produced in order to connect to possible consumers in the targeted section.