An examination of Loctite's decision to introduce Grow Green Program Executive Summary, its brand-new immediate adhesive dispenser has heighted the truth that the dispenser would not be matching the business's existing line of product. The fact that Loctite is a leader in instantaneous adhesives and runs in a market which has low price level of sensitivity suggests that providing a low priced adhesive under Loctite's name would just be decreasing the business's income in the long run. With dangers of sales cannibalization and sales of Loctite's luxury dispenser's being threatened by the new possible launch, Loctite does not have a valid argument for introducing Grow Green Program Executive Summary other than the truth that the prototype of the new creation has actually been developed and is ready to be released under the business's name.
A recommended marketing mix in case the company chooses to proceed with the launch suggests the price to be listed below $250 with the item being targeted at a niche segment such as that of the 'motor vehicle repairs' so that the business does not wind up losing the market share of its high-end designs to Grow Green Program Executive Summary because of the item's low cost. Circulation through distributors is recommended as per the marketing mix rather than opting for the sales group given that the expense of each sales call is $120 which would not be an economically feasible move for a low cost product. An advertising campaign can not be eliminated from the marketing mix because the initial awareness has to be created in order to reach out to prospective customers in the targeted segment.