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Grow Green Program Generic Strategy Case Study Help


Grow Green Program Generic Strategy Generic Strategy Case Study HelpIn this section we would be examining the generic methods that have been used by Grow Green Program Generic Strategy to highlight locations which can be targeted for highlighting an one-upmanship that can cause a sustainable development strategy for Grow Green Program Generic Strategy.

Focus Strategy: Niche Marketing

According to Michael porter's generic techniques, companies have the alternative of operating as niche players where they concentrate on a smaller segment of the marketplace. Grow Green Program Generic Strategy has the option of operating as a niche gamer by making big format films and systems instead of accommodating the mass market. We have discussed 3 possible alternatives for Grow Green Program Generic Strategy which can be pursued in regards to niche marketing. Before we take a look at these options, a discussion concerning why Grow Green Program Generic Strategy requires an alternative income development design is shared below.

We have actually already gone over how Grow Green Program Generic Strategy has three earnings sources including its theatre operations, movie distribution and system leasing. As we take a look at the income statements for 2004 to 2007, we can observe inconsistency in regards to success and growth in profits. A fall in net income particularly in 2006 and 2007 suggests that business needs to focus on areas of development which can assure consistency in profits development and success.

As we explore each of the revenue sources for Grow Green Program Generic Strategy, we can see how the system-leasing service of Grow Green Program Generic Strategy has dependence on the expansion of theatres and even then there is a constraint in terms of the variety of theatres that can be opened.

As far as the theatre operations are worried, revenues from this source are dependent on the number of theatres that Grow Green Program Generic Strategy runs. In addition to that, expanding the variety of theatres might lead to high capital expenses for Grow Green Program Generic Strategy where the possibility of more overheads in the form of interest payments on loans for capital expense might cause lower net success.

Franchises or Alliances:

We have actually currently gone over the financial obligation to assets, liquidity and success of the business in the ratio analysis done earlier to evaluate the internal monetary position of Grow Green Program Generic Strategy which would provide more clarity relating to the truth that increasing the long term liability is not a possible alternative for growth. One possible alternative that can be assessed even more is to provide franchises of Grow Green Program Generic Strategy or to have alliances with other companies which can promote expansion with very little capital expense.

Documentaries:

If we check out Grow Green Program Generic Strategy position in its film distribution service, we can see how there is a higher orientation towards producing documentary movies. Focusing on documentaries in terms of broadening the movie circulation business means limiting the number of releases to a couple of documentaries that might not be bring in more than the present audience.