An assessment of Loctite's choice to release Gulf Oil Corp Takeover Executive Summary, its brand-new immediate adhesive dispenser has heighted the reality that the dispenser would not be complementing the company's current line of product. The reality that Loctite is a leader in instantaneous adhesives and runs in a market which has low price level of sensitivity indicates that using a low priced adhesive under Loctite's name would just be lowering the company's earnings in the long run. With risks of sales cannibalization and sales of Loctite's luxury dispenser's being threatened by the brand-new possible launch, Loctite does not have a legitimate argument for releasing Gulf Oil Corp Takeover Executive Summary other than the reality that the prototype of the brand-new creation has been developed and is ready to be launched under the company's name.
A recommended marketing mix in case the company decides to go on with the launch advises the price to be below $250 with the product being targeted at a niche segment such as that of the 'automobile repair work' so that the business does not end up losing the marketplace share of its high-end models to Gulf Oil Corp Takeover Executive Summary because of the item's low cost. Circulation through suppliers is recommended based on the marketing mix instead of choosing the sales group considering that the expense of each sales call is $120 which would not be an economically feasible move for a low cost product. An advertising project can not be eliminated from the marketing mix because the initial awareness has to be created in order to reach out to possible clients in the targeted sector.