An evaluation of Loctite's choice to launch Harvard Management Co And Inflation Protected Bonds Executive Summary, its new instantaneous adhesive dispenser has actually heighted the truth that the dispenser would not be complementing the company's present product line. The truth that Loctite is a leader in instantaneous adhesives and runs in a market which has low price sensitivity indicates that providing a low priced adhesive under Loctite's name would just be lowering the company's profits in the long run. With dangers of sales cannibalization and sales of Loctite's high end dispenser's being threatened by the new potential launch, Loctite does not have a valid argument for introducing Harvard Management Co And Inflation Protected Bonds Executive Summary other than the reality that the model of the new innovation has actually been developed and is ready to be launched under the company's name.
A recommended marketing mix in case the business decides to proceed with the launch advises the price to be below $250 with the item being targeted at a niche sector such as that of the 'motor vehicle repairs' so that the company does not wind up losing the market share of its high-end designs to Harvard Management Co And Inflation Protected Bonds Executive Summary because of the product's low cost. Circulation through suppliers is recommended based on the marketing mix rather than choosing the sales group considering that the expense of each sales call is $120 which would not be an economically practical move for a low cost product. A marketing campaign can not be gotten rid of from the marketing mix because the preliminary awareness needs to be produced in order to connect to potential consumers in the targeted segment.