As far as the legal and political aspects are worried, the entire movie market is affected by the threat of piracy which could potentially cause an unfavorable influence on the overall revenue of the film industry. Having said that, copyright laws provide protection to the film market in regards to preventing piracy.
While the legal and political environment uses defense to film makers, globalization and improvement of technological factors have actually increased legal challenges such as ease of piracy and breaking intellectual property rights.
It must be noted that motion pictures belong to the show business while expenditure on any form of entertainment is generally an optional expense which is more or a high-end instead of a need. However, we take a look at the comparison of the GDP pattern with the pattern in demand for films, we can see that the two are not straight proportional suggesting that any modification in GDP development does not always bring about a change in this particular home entertainment.
As far as the social-cultural aspects are worried, it ought to be kept in mind that the 70% of IMAX viewers are between the ages of 19 and 56 which permits a lot of variety when it concerns going with a particular sector. Furthermore with bulk of the audiences being college or university students with a typical family income of $70,000, the purchasing power of the target audience reveals possibilities of increasing viewership.
With elements such as 'parents revealing an interest in their children's choice of entertainment' and 'greater purchasing power in households' due to both parents contributing towards the home income, we can see that the entertainment company has a great deal of capacity for industry gamers.
While technological factors have actually contributed towards decreasing the cost of entertainment with the intro of multimedia, reality based entertainment, house theatres, cable networks, the pressure on theatres has increased in regard to making the theatre experience richer for consumers in order to make it more attractive than enjoying films in the house. Additionally, while developments have contributed towards the hazard of 'piracy' they have likewise contributed towards ease of keeping and distributing films.