An examination of Loctite's choice to release Interexchange Communicating Across Functional Boundaries Executive Summary, its new instantaneous adhesive dispenser has heighted the fact that the dispenser would not be matching the company's current line of product. The fact that Loctite is a leader in instant adhesives and operates in a market which has low price level of sensitivity indicates that offering a low priced adhesive under Loctite's name would just be reducing the company's income in the long run. With risks of sales cannibalization and sales of Loctite's high end dispenser's being threatened by the new prospective launch, Loctite does not have a valid argument for releasing Interexchange Communicating Across Functional Boundaries Executive Summary aside from the fact that the model of the brand-new innovation has been established and is ready to be introduced under the business's name.
A recommended marketing mix in case the business decides to go ahead with the launch suggests the rate to be below $250 with the item being targeted at a specific niche segment such as that of the 'automobile repair work' so that the company does not end up losing the market share of its high-end models to Interexchange Communicating Across Functional Boundaries Executive Summary because of the item's low cost. Circulation through suppliers is recommended based on the marketing mix instead of going with the sales team considering that the expense of each sales call is $120 which would not be a financially feasible move for a low cost item. An advertising project can not be eliminated from the marketing mix considering that the preliminary awareness needs to be produced in order to reach out to possible consumers in the targeted segment.