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International Paper The Aussedat Rey Acquisition Executive Summary Case Study Help


International Paper The Aussedat Rey Acquisition Executive Summary Executive Summary Case Study HelpAn examination of Loctite's choice to release International Paper The Aussedat Rey Acquisition Executive Summary, its brand-new immediate adhesive dispenser has heighted the truth that the dispenser would not be matching the company's present product line. The fact that Loctite is a leader in instantaneous adhesives and runs in a market which has low price level of sensitivity indicates that offering a low priced adhesive under Loctite's name would only be minimizing the company's revenue in the long run. With hazards of sales cannibalization and sales of Loctite's high end dispenser's being threatened by the new prospective launch, Loctite does not have a legitimate argument for releasing International Paper The Aussedat Rey Acquisition Executive Summary aside from the reality that the prototype of the new innovation has actually been established and is ready to be released under the business's name.

A recommended marketing mix in case the company decides to proceed with the launch advises the rate to be below $250 with the item being targeted at a specific niche section such as that of the 'motor vehicle repairs' so that the company does not wind up losing the marketplace share of its high-end models to International Paper The Aussedat Rey Acquisition Executive Summary because of the item's low cost. Distribution through suppliers is recommended according to the marketing mix instead of choosing the sales group given that the cost of each sales call is $120 which would not be an economically feasible move for a low cost item. A promotional campaign can not be gotten rid of from the marketing mix considering that the initial awareness needs to be produced in order to reach out to potential customers in the targeted segment.